Joe Fresh creates a collection that pays it forward to Canada’s kids

September 1, 2022

Just in time for back-to-school, our friends at Joe Fresh have created a cute collection of children’s clothing, called Joe Fresh X President's Choice Children's Charity, in support of President’s Choice Children’s Charity!

With every purchase of an item within the collection, Joe fresh will make a donation to President's Choice Children's Charity to support our mission to feed one million kids every year and teach them how to grow and cook.

“Joe fresh has an incredible history of supporting the charity,” says Lisa Battistelli, Executive Director at President's Choice Children's Charity. “What really excites us about the collection, is it’s the first-time customers are able to bring home an item that represents the charity and the good that we are doing, ensuring Canadian children are well fed”.


"Helping Canadians Live Life Well is a priority for us at Joe Fresh. As we head into a busy back-to-school season we know it can be difficult for families that face food insecurity. We are thrilled to be teaming up with President's Choice Children's Charity to help address this challenge for children and their families across the country," says Ian Freedman, President at Joe Fresh.

This donation will support the operation of Power Full Kids programs at school, after-school and throughout the summer. In 2021, more than 500,000 children attended school well-fed and ready to learn, thanks in part to their participation in the Power Full Kids | Eat Well program.

The limited-edition collection features 21 items for babies, toddlers and kids - ranging from rompers, raincoats, flowy dresses, tees and hoodies.

“The apple has been incorporated in all the different pieces. It’s a reminder that with the purchase, it’s helping to feed a child at school” Lisa says. “Thank you, Joe Fresh and their customers for the incredible support. We would not be able to do the work that we do without you!”

The Joe Fresh X President's Choice Children's Charity collection is available online and in select Joe Fresh locations now.

Learn more about this limited-edition collection and shop the full capsule at