In 1989, a happy 6-year-old, who we're calling Jane to protect her privacy, fell ill and was hospitalized. Her family was unprepared to accommodate her physical challenges at home, and it looked like Jane would be spending the holidays in her hospital bed.
When news of Jane's situation became public, a Loblaw colleague knew he could help. That December, Loblaw colleagues and vendors assembled to bowl for Jane, and because of their generosity, a new hospital bed installed in the family’s home and Jane was home for the holidays. What they couldn’t have imagined, was this would be the first Bowlerama – an event now more than 30 years old, raising $1 million annually for children across Canada.
The spirit of this gesture inspired Loblaw Companies Ltd. to create Kids You Can Count On Us – a charity that in 2001 would be incorporated as, President’s Choice Children’s Charity.