This year, we did something different. Something big.
For the first time, we set our sights on activating stores and store support colleagues to deliver 500,000 snack bags to our Power Full KidsTM programs in schools across the country. It was an ambitious goal—but one that reflected the heart of our mission: to make a meaningful, tangible difference in the lives of Canadian children.
These snack bags did more than feed hungry students. They strengthened our connection to the communities we serve and brought us one step closer to President’s Choice Children’s Charity’s bold goal: to feed one million kids each year by 2025. Because we believe that kids who eat well, do well—and every single snack bag is a building block for their success.
Each bag, packed with healthy snacks generously donated by vendor partners, was a symbol of what’s possible when we collaborate with purpose. It’s thanks to their unwavering support that we were able to fill each one with nourishment, energy, and possibility.